Best Social Media Platforms for my Business
Facebook also collects a lot of demographic information on their users, which means you can conduct ad campaigns with granular precision.
From LinkedIn's Sophisticated Marketer brochure.
Professionals are not just coming to LinkedIn in huge numbers; they’re engaging with a huge purpose. They’re coming specifically to connect to networks, brands and opportunities by engaging with high-quality content across the LinkedIn platform. This is a very different mindset and intent from other social media platforms; we're driven by our members’ professional aspirations.
The world’s professionals come to
• Industry news
• Expert advice
• Career training
• Peer insights and recommendations
• Content published by LinkedIn’s 500+ Influencers