Best Social Media Platforms for my Business
From LinkedIn's Sophisticated Marketer brochure.
Professionals are not just coming to LinkedIn in huge numbers; they’re engaging with a huge purpose. They’re coming specifically to connect to networks, brands and opportunities by engaging with high-quality content across the LinkedIn platform. This is a very different mindset and intent from other social media platforms; we're driven by our members’ professional aspirations.
The world’s professionals come to
• Industry news
• Expert advice
• Career training
• Peer insights and recommendations
• Content published by LinkedIn’s 500+ Influencers
Facebook also collects a lot of demographic information on their users, which means you can conduct ad campaigns with granular precision.