Business Publishing and Document Control
The Customer Need
We can't use their names in our advertising, but a certain business subsidiary needed to advertise their Leadership Development Course. The site needed to generate leads, lots of leads. Case studies and publications were the draw.
We created a pop-up registration process for visitors that were requesting documents. We added forms for registration around the site. We included the Marketo module and made our forms Marketo compatible. Now registration information is sent up every hour in batches.
We made it easy to add publications and media areas where they could drop in links to videos. The site needed rugged hosting and tight security.
The site is churning out leads hour after hour. The site is on a platform that allows review before new code is put into production. Now the ship is tight and running full steam ahead.
- Document Handling
- User Registration with Contained Permissions
- Lead Generation through Marketo
- Integrated Video Marketing
- Case Studies