Pinterest will use image recognition to target ads, including in Lens results

To target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data.

Last year, Pinterest started using image-recognition technology to suggest related pins so that people could tap an object in a photo and see a list of organic pins featuring similar objects. Now the social-slash-search platform will start including, in those results, ads that are selected based on the characteristics picked out by Pinterest’s computer vision, the company announced on Tuesday.