Let's take a look at SEO

What is SEO and Why Do I want It?

Search Engine Optimization, or SEO, is billed as a way to get free visitors. And it's true, good optimization will help you get better positioning in searches. In paid search it will help you get the keywords that you feel are important to your customers.

More importantly good search engine optimization will make your site more readable. It helps you focus your message, decide what's important and what's not, and eliminate redundancy on your pages.