• Best social platforms for best B2B ad campaigns
  • facebook, linkedin, twitter?

Best Social Media Platforms for my Business

 

LinkedIn

 

From LinkedIn's Sophisticated Marketer brochure.
Professionals are not just coming to LinkedIn in huge numbers; they’re engaging with a huge purpose. They’re coming specifically to connect to networks, brands and opportunities by engaging with high-quality content across the LinkedIn platform. This is a very different mindset and intent from other social media platforms; we're driven by our members’ professional aspirations.

The world’s professionals come to

LinkedIn for:

• Industry news

• Expert advice

• Career training

• Peer insights and recommendations

• Content published by LinkedIn’s  500+ Influencers

Facebook

Facebook also collects a lot of demographic information on their users, which means you can conduct ad campaigns with granular precision.